Verizon "The Next American Comedian"
Verizon VGoool WEB
Challenge: Increase the sales of Smartphones and usage of Data during the 2010 World Cup in South Africa.
Idea: Give our costumers the opportunity to get some action out of the most watched sport's event on the planet. Be a coach, a manager, build your dream team and good luck.
The consumer would create an account on the VGoool website, pick 22 players from any of the national teams competing at the 2010 world cup and then wait for the kick-off. As the competition progresses the performance of the chosen players would affect their value on the market.
And as the real market, you can negotiate your players with your friends and other Verizon costumers. The better you would manage your team, the more points you'd get. And at the end of the competition you redeem your points and choose from a great number of phone accessories, discounts on your current plan and even free smartphones for you and your family.
